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Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.
In this book you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!
Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.
TABLE OF CONTENTS
- Preface
- Getting Started With E-Commerce
- 5 Universal Principles For Successful E-Commerce-Sites
- 12 Tips for Designing an Excellent Checkout Process
- How to Engage Customers in Your E-Commerce Website
- Principles of Effective Search in E-Commerce Design
- 15 Common Mistakes in E-Commerce Design
- E-Commerce: Fundamentals of a Successful Re-Design
- Improve Your E-Commerce Design With Brilliant Product Photos
- How To Use Photos To Sell More Online
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- 7 More Useful Tips To Help Your Site Convert
- Optimizing Conversion Rates: Less Effort, More Customers
- Optimizing Conversion Rates: It’s All About Usability
- Use Conversions To Generate More Conversions
- The Ultimate Guide To A/B Testing
- Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
Pages: 266
Language: English
ISBN: 978-3-943075-04-5
Released: December 2010
Publisher: Smashing Media GmbH
- Sales Rank: #1317829 in eBooks
- Published on: 2010-12-03
- Released on: 2010-12-03
- Format: Kindle eBook
Most helpful customer reviews
3 of 4 people found the following review helpful.
Great for store owners and designers/developers alike
By t-boyles
You can be at the top of your game in running a store, but an online store is quite a bit different.
You can be on the top of your game in building websites, but building an online store is quite a bit different.
Get a store owner and a designer together when neither understand online store development or one does and the other doesn't... and it will go downhill quick.
Both store owners and designers/developers should read this book and then put into practice what you learn. When you come together to discuss the online store development, you'll be on the same page. Smashing Magazine hits a homerun again.
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