Rabu, 24 Desember 2014

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  • Sales Rank: #9071848 in Books
  • Published on: 1705
  • Binding: Hardcover

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Sabtu, 20 Desember 2014

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Running Science, by Owen Anderson

More than 50 years ago, New Zealand’s Arthur Lydiard started using terms like base training, periodization, and peaking. His U.S. counterpart, Bill Bowerman, brought Lydiard’s term for what until then had been called roadwork, or jogging, to the States. Soon after, the 1970s running boom started, spurred by exercise-advocating research from the growing fields of exercise science and sports medicine and from enthusiasts such as Jim Fixx, author of The Complete Book of Running. One of Bowerman’s former runners at the University of Oregon, Phil Knight, saw to it that those millions of new runners had swoosh-adorning footwear designed specifically for their sport.

The pace of knowledge enhancement and innovation has, in fact, been so brisk through the years that even highly informed runners could be excused for not keeping up, but no longer. Running Science is a one-of-a-kind resource:

• An easily comprehended repository of running research

• A wealth of insights distilled from great sport and exercise scientists, coaches, and runners

• A do-it-right reference for a host of techniques and tactics

• An array of the most credible and widely used training principles and programs

• Perhaps most of all, a celebration of the latest science-based know-how of running, now truly the world’s most popular sport

Elite running coach Owen Anderson presents this comprehensive work in a compelling way for runners. A PhD and coach himself, Anderson has both a great enthusiasm for sharing what scientific studies offer the running community and a keen sense of what’s really important for today’s informed runners to know.

  • Sales Rank: #477222 in Books
  • Published on: 2013-07-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 7.25" w x 1.00" l, 2.25 pounds
  • Binding: Paperback
  • 608 pages

About the Author

Owen Anderson, PhD, has been a regular contributor to Runner’s World, Shape, Men’s Health, Peak Performance, National Geographic Adventure, and Sports Injury Bulletin. He has written extensively on the topics of running training, strength training for running, sports nutrition, and injury prevention, and he developed the neural system of training, which diminishes the emphasis on mileage and promotes the use of high-quality running and the progression of running-specific strength training to achieve optimal running fitness.

Anderson is the founder of Lansing Sports Management, which coaches elite athletes from Kenya and manages their international competitions. He has enjoyed a successful career coaching runners of all levels, including notables such as Benjamin Simatei, the winner of the Park Forest 10-mile race in Chicago, Illinois, and Chemtai Rionotukei, who in 2012 and 2013 has six victories, two course records, and 14 top-four finishes in U.S. road races, including a win at the 2013 Fifth Third River Bank 25K.

Anderson is the race director of the annual Lansing Marathon, Lansing Half Marathon, and Ekiden Relay. In addition, he hosts running camps throughout the U.S., including the Lansing Marathon Running Camp in Thetford Center, Vermont. Anderson is also the CEO of Lansing Moves the World, a nonprofit foundation that coordinates three projects, including an after school program for Lansing children age 9 to 14, a tree planting program in east Africa, and a program for families and children victimized by the recent violence in the Tana River Delta district of Kenya.

Anderson was awarded a National Science Foundation fellowship and completed his PhD at Michigan State University.

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31 of 32 people found the following review helpful.
Good scientific news to consider in developing your training plan
By Doug Stutz
Lots of good research cited to back training theory purposed. However, the author omits defending the rational behind doing some easy runs. In fact, he attacks easy running as being non-productive to improving racing ability. (unless you are an ultra-marathoner). Also, the risk of becoming injured by following the high intensity training program espoused by the author was not adequately addressed. He does offer some strengthening exercises to help prevent injury, but studies showing their actual effectiveness haven't been done yet. I would be cautious in applying such high relative volumes of high intensity training. For example, the author recommends building to where you do 25% of your weekly mileage at vVO2max pace (roughly the pace you can sustain for a 6-minute race). Plus, he advocates doing addition work at your maximal speed (all-out sprinting). I question whether most individuals could handle such stress successfully for many weeks or seasons, let alone for a lifetime of running and racing. As a coach and competitive runner of many years, I will seek to cautiously interweave some of the principles the author teaches into the workouts I write and follow, but will not ignore the value of easy running in doing so. But overall, this is a best current resource available for learning the science behind training distance runners.

28 of 29 people found the following review helpful.
Good stuff..; For the most part...
By Peter Quigg
I've been holding off on a review for this book. There are some solid parts and some points he leaves out... This is a long one. I think science is both to the benefit and detriment to endurance training.

I agree wholeheartedly with most of his statements in the short term, but have a few serious misgivings about the book and the benefit of science over experience when it comes to developing yourself as a runner in the long term. He does hit on one of the key points in developing an integrated approach to running, which is pure genius and should be integrated by everyone!!!

Pros first:

1) I've always liked Dr. Anderson's style of writing. He's a blast to read and he makes the studies (of which my geeky self has read quite a few) lively instead of the dry, academic tones of the original. I have three of his barely published books in PDF format (lactate lift off, how do I become a better runner and great workouts), so many of the chapters in this book are repeats of what he wrote in those. It's good stuff, regardless, so it is forgiven.

2) The studies he cites are relevant. They make up a large part of the great studies over the past years in the lexicon of endurance study. They teach much. Normally, exercise physiology studies manage to confirm what runners/coaches have been doing for years, but there is now a shift for studies to recommend rather than confirm.

3) The guidance of the chapters and their organization are key. The order is good, but kind of ancillary to the sequence within the chapters.

4) The genius: I love his idea of integrating strength and endurance training is genius. It's a path I've pursued for years, and his addition is yet another way of doing it. It's genius. The addition of strength training is becoming a well established component to good performance. However, it's really hard to get around what you should be doing strength-wise to match with the endurance of that day. You want it to complement, ie you can't do a long run and heavy explosive work in the same session. I am an anal retentive guy, so I don't necessarily like his exercise choices, but that can be worked out!!

5) Sprint Training: This is yet another thing that has been minimalized in endurance. However, at it's core running is a power sport. You have your maximum achievable speed, and then you train to hold a higher percentage of it over longer distances. There are all kinds of benefits to sprint training - far beyond a kick - and Dr. Anderson hits them all.

Cons:

1) My main beef with this is the minimalized volume. This is where science fails. The studies he cites (Costill, etc) show no improvement in VO2 when runners go above 70mpw. In one of the barely published books he goes to Bill Bowerman for a similar statement. Well, there are attributes other than VO2 that are related to mileage. Dr. Joe Vigil (maybe the best coach in the world) draws a correlation between mileage and economy of running. The studies that draw distinctions between the values of intensity and volume usually have runners/endurance athletes going at totally polar paces/efforts. In a scientific study, you should only have one variable that changes. Studies cited by strength and conditioning folks will have a group exercising at 70% of VO2 and another group doing hard intervals. Well, of course the interval group is going to show greater improvement even though they are exercising 1/5 of the time!! Basic logic, folks. One the author cites has runners going at 4 x 30 minutes at threshold every week. The other group does 4 interval sessions a week. The show similar results, but the value accord to thte author is the time invested. I'd be interested to see what happens if you mixed the components...

2) There's a reason it takes 10 years to develop into an elite runner or meet your potential in longer endurance events. The shortcomings of scientific studies are they last 4-12 weeks in length. The studies point to keys, but they can't get past the idea of long term development. Tony Benson and Irv Ray, in their book Run with the Best (which I believe is going for ~$4200 at the moment) have a chart that links accumulated mileage to peak performance over various distances. This is a case where they look to the last 100 years, analyze the number of years and training methods of athletes and come to their conclusions. It can't be studied in a lab (you try to find a lab rat willing to do a 15 year study on this) but anecdotal evidence is dead on.

3) I think experience should guide in development. You can't discount 100+ years of learning from training mistakes and training success based on a 6 week lab study. Experience shows that training at the maximum volume you can handle while still being able to perform the intense sessions will lead to the best development.

I call this progressive periodization. Limits in volume tend to be seasonal. Your volume should climb from cycle to cycle, but also measure the percent of your training that is intense. This should edge up gradually as the season progresses as well as year to year. I really think it's not training volume or hard day intensity that kills, it's the inability to run at a recovery pace or to take the day off to recover if any run is not a recovery run!!

The Lydiard model is constantly misunderstood. Under no condition would Lydiard get away from intensity - tempo runs, sprint drills and fartlek were part of the base period. The shotgun model (as I call it) of trying to incorporate all components in one week has value, but once again there has to be progression in terms of the intensity of the sessions, volume of the cycle and emphasis of the components within the week. They can work, regardless of Dr. Anderson's statements.

I think Dr. Anderson hits the nail on the head where he goes for progression from week to week, etc, within his model. This is nothing new - not even remotely so. Once again, to link it to progressive strength training is where the genius lies.

So, there is a lot of good in this book. There are some serious limitations to lab studies. This is in part to their limits in time. To totally eschew 100+ years of training experience is none too bright, so there needs to be a consolidation of both. Read this, but don't totally drop everything you've been taught/learned over the years. There are some really important ideas here, but once again, don't take this as the sole book on training!!

14 of 15 people found the following review helpful.
Why Speed Matters
By Kevin Joseph
Running Science cites scientific studies of different training techniques to dispel some widely held misconceptions about the kinds of training that contribute most effectively to better performance in middle distance and distance events. This book makes a compelling case for training programs built around high quality workouts performed at anaerobic threshold pace (or faster) instead of programs that emphasize high mileage at slow-to-moderate paces. It also explains why improving maximum sprinting speed and muscular strength are important factors for success in events from 800 meters on up.

In addition to the impressive scientific content, Running Science provides useful training schedules for middle distance and distance events that incorporate the theoretical into a practical approach for success. Based on my own experiences as a competitive runner and coaching techniques I have used to train my two sons (who are accomplished runners in USATF youth competitions), this speed-based approach to distance training also resonates with my personal experience.

Although there is some repetitive material here and certain passages in which the science may run a bit deeper than necessary, the book is well organized, allowing readers to focus on those sections of greatest interest and relevance to their training. All in all, I consider this book a must-have resource for any serious distance runner's library.

-Kevin Joseph, author of The Champion Maker

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Kamis, 18 Desember 2014

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  • Sales Rank: #4475867 in Books
  • Published on: 1979-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .50" l, .87 pounds
  • Binding: Paperback
  • 220 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Informative manual.
By J. Wagoner
Everything you need to know for repair and maintenance. I bought this book so my nephew, Ben Slough, (injured while serving in Iraq, God bless his soul) had a reference to repair a Suzuki GT 185 for my wife. Everything he needed to know was in this manual. Happy wife, happy man :)

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Senin, 15 Desember 2014

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B2B Marketing Confessions, by John J. Wall

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

  • Sales Rank: #3337653 in Books
  • Brand: Brand: Lulu.com
  • Published on: 2012-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .56" w x 5.98" l, .95 pounds
  • Binding: Hardcover
  • 188 pages
Features
  • Used Book in Good Condition

Review
Star Rating: 4.5 out of 5 - San Francisco Book Review"...one of the many wonderful things about B2B Marketing Confessions: it is accessible and useful to everyone."
"B2B Marketing Confessions is exceptional. Wall describes everything you could ever want to know about the modern-day marketing process. Whether you are a professional marketer or an entrepreneur with a big idea and no employees (yet), you should read this book. I have no doubt that you will find Wall's advice easy to understand and exciting to put to use."

Most helpful customer reviews

2 of 2 people found the following review helpful.
Like Marketing Over Coffee (MOC), but even better!
By JMW
B2B Marketing Confessions is a useful (and ultimately profitable) read for everyone from small business owners that do it all to highly specialized marketing professionals that think they know it all.

If you already know John's work and look forward to MOC every Thursday morning, you will not be disappointed by B2B Marketing Confessions. It's fast and is filled with truly "insider tips" for conducting world class marketing.

I love Marketing Over Coffee, but B2B Marketing Confessions is even better for 2 reasons:

1. More comprehensive: MOC often focuses on cutting edge marketing topics (like integrating your social media analytics into your customer database to auto-populate your webinar slides...). B2B Marketing Confessions certainly has that kind of information but it also covers the nuts & bolts of successful marketing and could easily be the last book on marketing that a small business owner ever buys

2. More Thorough: Because of the Marketing Over Coffee format, John & Chris move fast during their podcasts, which is great and definitely part of MOC's success, but sometimes less tech savvy people, like me, are left wanting a bit more detail on how to "actually do that." In B2B Marketing Confessions, John takes a little more time to get into the nitty gritty of things. You're left feeling 100% confident that you can pull off some pretty clever and complex marketing tactics.

If you work in marketing, at any level, and your job is to get the word out and/or help drive sales, just one chapter of this book will make you significantly better at your job.

B2B Marketing Confessions is a must read, 5 stars.

1 of 1 people found the following review helpful.
A marketer's inspiration
By Kristine Bruneau
As a longtime listener of John Wall's Marketing Over Coffee Podcast with Christopher S. Penn, I'm so pleased he wrote this book. Wall gives context to the world of sales and marketing in this practical guide. There's so much great content, my head almost exploded. I find myself going back to it again and again for reference and guidance. (I actually listened to the audio book first, and then went back and bought the book.) Needless to say, my e-book is heavily highlighted. Wall not only covers strategy, but tactics, and encourages readers to experiment. The book's framework inspired me to launch a series of "Sales and Marketing Labs" for our sales and customer service team. Now everyone can be on the same page with common definitions and important points relative to sales and marketing terms, CRM, product marketing, demand generation, the sales function. and customer lifestyle.

1 of 1 people found the following review helpful.
Everything in 1 book - Great advertising & marketing resource
By Irish Wolfhound
I'm a small business owner with 12 employees and, honestly, the last thing in the world I care about is my marketing and advertising. I was given this book through a friend of a friend and was told that even though it was titled "B2B" not to worry because the tips provided were great for B2C.

Having read it, I have been able to set-up a better than average blog, create email distribution lists and am working on several changes for my direct mailings.

This book is better than anything else I've read on the topic of managing your own marketing and PR in an effective and economical way.

See all 9 customer reviews...

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Sabtu, 06 Desember 2014

[A973.Ebook] Download Guide to Bovine Clinics, by Chris Pasquiini, Susan Pasquini

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GREAT condition! No torn/worn pages. No highlighting, marking, writing.

  • Sales Rank: #879521 in Books
  • Published on: 2010-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .80" w x 5.50" l, 1.40 pounds
  • Binding: Paperback
  • 173 pages

Most helpful customer reviews

10 of 10 people found the following review helpful.
The best bovine clinics book I have came across
By Nathalie Goldberg
This title deserves more than 5 stars!The Pasquini couple did a great job! the book is a must for every vet. student as well as for bovine practitioners.

The information is outlined in table form profusely illustrated. The text is written right to the point in a short and practical manner.

More titles from these autors: Guide to equine clinics, Guide to small animal clinics, anatomy of domestic animals and more.

2 of 2 people found the following review helpful.
Just buy it, it's great!
By Rafael Jimenez
A very well organized book with much information for making differential diagnosis. I have field tested this book with great results.

1 of 1 people found the following review helpful.
Informative yet understandable
By Marilyn Daley
Another book I ordered for my granddaughter who will graduate from OSU's vet school in May. She was particularly happy to get this book. The author uses diagrams and drawings that help in seeing what is being talked about. Also, this book was on backorder, but it came just about a week after the other ones I ordered came.

See all 8 customer reviews...

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